appdirect

AppDirect, a San Francisco- and Montreal-based platform for buying, selling and managing tech through a network of IT advisors, has raised $100 million from CDPQ to expand its financing program for small- and medium-sized tech businesses. “Our Invest program is purpose-built to empower our technology advisors,” Emanuel Bertolin, AppDirect’s chief revenue officer, said in a statement. “To keep up with today’s ever-changing market, technology merchants need fast access to capital to accelerate their growth.”AppDirect’s Capital Invest program is a loan program, providing capital for tech businesses in the form of upfront payments. Today, AppDirect offers a set of tools that let businesses monetize — or buy — tech products across a range of different channels and devices. We also provide the opportunity for our advisor community to procure technology for their customers directly from the AppDirect catalog.”AppDirect launched the Capital Invest program in 2021.