“Silent Debut: Amazon Introduces Bazaar for Quick Fashion and Lifestyle Offerings in India”
Amazon has quietly introduced a “special store” called Bazaar in India, featuring affordable and trendy fashion and lifestyle products, as it ramps up efforts against Walmart-owned Flipkart and Reliance’s Ajio, which have made deeper inroads in the Indian fast-fashion market.
“India e-commerce category mix is changing; Mobiles and Consumer electronics share is declining.
Fashion has seen the strongest growth since FY19, and now holds the highest category share,” Bernstein analysts wrote in a note last month.
India is a key overseas market for Amazon, which has invested more than $11 billion in the country to date.
The fast-fashion e-commerce market has gained significant traction in India in recent years, with local startups drawing inspiration from global pioneers like Zara, H&M, and Uniqlo.
