BFF

Dating app maker Bumble is rethinking its vision for the company’s future after announcing weak earnings and massive job cuts that will see the company cutting a third of its staff, or around 350 employees. “Candidly, we have been slow to realize this broader vision with Bumble BFF thus far,” she told investors on Tuesday’s Q4 2023 earnings call. The CEO noted that the current BFF product has a small, but strong following. This is due to BFF using the same one-to-one match paradigm for friendships as Bumble uses for dating. That could limit BFF’s ability to monetize as Bumble’s dating product does.