Blockchain Technology: The Solution for Identifying Deepfakes and Verifying Content Authenticity
Two months ago, media giant Fox Corp. partnered with Polygon Labs, the team behind the Ethereum-focused layer-2 blockchain, to tackle deepfake distrust.
Fox and Polygon launched Verify, a protocol that aims to protect their IP while letting consumers verify the authenticity of content.
“When you put that content on chain, you can now validate that content was created by a certain individual or brand,” Blank said.
This story was inspired by an episode of TechCrunch’s podcast Chain Reaction.
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