blinkit

Even as quick commerce is slowly fading in many markets and several heavily-funded startups have folded in the past two years, India is emerging as a striking outlier where the model remains vibrant. Zomato’s Blinkit leads the quick commerce market in India, having cornered as much as 46% of the market share by GMV in the quarter that ended in December, according to a new analysis. Reliance Retail-backed Dunzo, which pioneered the quick commerce model in India, has virtually lost its entire market share. However, the long-term sustainability of the quick commerce model remains to be seen. Flipkart is weighing entering the quick commerce market by as early as May this year, TechCrunch reported last week.