“Apple Discontinues Development of Self-Driving Car and Implements Workforce Reduction”
Apple is scuttling its secretive, long-running project to build an autonomous electric car, according to Bloomberg.
The company has already started laying off some people who worked on the project, TechCrunch has learned.
Many of the nearly 2,000 employees who were still working on the project will be shifted to Apple’s generative AI projects, Bloomberg reported.
The decision to kill the project comes at a time when major automakers are reevaluating their investments in electric vehicles, and amid increased scrutiny on autonomous vehicle projects.
Apple first started working on its car project, known internally as “Project Titan,” in 2014.
