“Acquisition and Expansion: Full Glass Wine Secures $14M for DTC Market Growth and Bright Cellars Purchase”
Full Glass Wine, a brand acquisition management startup that specializes in acquiring wine marketplaces, has raised $14 million in a Series A round to continue acquiring DTC (direct-to-consumer) wine marketplaces, aiming to lead the DTC wine market.
The deal is Full Glass Wine’s third acquisition in a year and will enable the startup to expand its subscription-based model.
DTC wine brands sell wine directly to wine lovers, bypassing traditional distribution channels“By uniting Winc, Wine Insiders, and Bright Cellars, we offer a one-stop shop for all things wine, catering to a wider range of wine drinkers than most traditional retailers, grocers, or single-brand DTC companies,” Neha Kumar, co-founder and COO of Full Glass Wine, told TechCrunch.
“However, there are also some misconceptions consumers might have about DTC wine.
“We’re looking at a total of at least a few dozen employees now at Full Glass Wine,” Kumar said.
