Evaluating Your Startup’s CAC: Determining the Viability of Introducing a New Product
Look at your startup’s CAC to decide if you should launch another productUntil recently, it was widely accepted that startups, constrained by limited resources, should primarily concentrate on a single product.
Investing in customer acquisition is justified when the net present value of the profits from the acquisition exceeds the customer’s customer acquisition cost (CAC).
Customer acquisition and product development stand out as a startup’s most important investments.
Customer acquisition and product development stand out as a startup’s most important investments.
With the rise in CAC, the relative value of customer acquisition remains the same compared to new product development.
