challenging

PhonePe’s Ambitious Goal: Establishing Itself as a Leading Google Play Replacement in India, Despite Impending Obstacles

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PhonePe aims to be a top Google Play alternative in India — but it has a challenging road aheadWalmart-backed PhonePe is set to launch its Android app store this week with zero commission for in-app purchases for developers. Later that month, a bunch of Indian startups banded together to form a coalition and explore an alternative app store. Over the years, other startup executives have also complained about Play Store’s 30% fee and have pushed for a “Made in India” app store. In 2021, Google dropped its commission from 30% to 15% for the first $1 million a developer earned from the Play Store each year. If you are a developer publishing your app on alternative app stores, I’d love to hear from you on im@ivanmehta.com

Overcoming the Challenge of Constructing a Feasible Pricing Strategy for Generative Artificial Intelligence Capabilities

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In October, Box unveiled a new pricing approach for the company’s generative AI features. Instead of a flat rate, the company designed a unique consumption-based model. Each user gets 20 credits per month, good for any number of AI tasks that add up to 20 events, with each task charged a single credit. If the customer surpasses that, it would be time to have a conversation with a salesperson about buying additional credits. Spang says, for starters, that in spite of the hype, generative AI is clearly a big leap forward, and software companies need to look for ways to incorporate it into their products.

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