Apple Pilots ‘Contingent Pricing’ to Retain App Store Developers in Anticipation of DMA Implementation
In an effort to retain developers, Apple has begun its pilot tests of “contingent pricing,” a new way for them to market App Store subscriptions, TechCrunch has learned.
That’s the case with the debut pilot test of contingent pricing that pairs up two apps: Structured and one sec.
(An interesting choice for the pilot, given Apple and Meta’s ongoing beef over App Tracking Transparency, which Meta said harmed its business!)
With contingent pricing, customers who subscribe to one of the apps can receive a discount if subscribing to the other.
Apple says it helps the developers with the implementation of contingent pricing to make the redemption process “seamless” for customers purchasing through its App Store.
