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“Metalab’s Shift: From Silent Creators to Active Investors in the Internet World”

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Metalab goes from quietly building the internet to investing in itNearly 20 years after finding success in helping startups build products, Canadian interface design firm Metalab launches Metalab Ventures to invest in many of those product-led startups. Then Metalab “lets them loose” to grow, CEO Luke Des Cotes told TechCrunch. With Metalab Ventures, the venture arm will play the role of a long-term value investor, essentially “putting our money where our mouth is,” Des Cotes said. When determining who to invest in Metalab Ventures, the process includes getting to know the founders and if the firm can add value. “We’ve already operated very much like a venture fund,” Des Cotes said.