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But the Ring Car Camera? You do have to know who your customers are, though, and that’s where the Ring Car Camera found itself straddling multiple domains without a clear foothold in any. Ring Car Camera did have some exciting innovations. Moreover, discontinuing the Ring Car Camera may prompt a reassessment of consumer expectations regarding dash cams and automotive security devices. The discontinuation of the Ring Car Camera is likely the final nail in the coffin of that project, too.