Apple launches online distribution option for EU-targeted iOS developers
Apple is opening up web distribution for iOS apps targeting users in the European Union from today.
Apple’s walled garden stance has enabled it to funnel essentially all iOS developer revenue through its own App Store in the past.
An Apple rep described this as a baseline safety and security standard which they said iOS users expect to help ensure their device is protected from external risks.
Given Apple has only just started implementing web distribution for iOS apps it remains to be seen whether the EU will step in for a closer look at this aspect of its DMA compliance too.
It’s also unclear how much demand there will be among iOS developers for direct web distribution.