edpb

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EDPB Demands Real Privacy Choice from Adtech Giants Such as Meta for EU Users

The European Data Protection Board (EDPB) has published new guidance which has major implications for adtech giants like Meta and other large platforms. The guidance, which was confirmed incoming Wednesday as we reported earlier, will steer how privacy regulators interpret the bloc’s General Data Protection Regulation (GDPR) in a critical area. The full opinion of the EDPB on so-called “consent or pay” runs to 42-pages. However a market leader imposing that kind of binary choice looks unviable, per the EDPB, an expert body made up of representatives of data protection authorities from around the EU. “Online platforms should give users a real choice when employing ‘consent or pay’ models,” Talu wrote.

Ava Patel
April 17, 2024

Uncategorized

European Privacy Group Takes Stance on Meta’s Controversial ‘Consent or Pay’ Strategy

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Yet a binary choice (aka “consent or pay”) is exactly what Meta is currently forcing on users in the region. The European Data Protection Board (EDPB) has been meeting this week to discuss adopting an opinion on so-called “consent or pay”, following a request made back in February by a trio of concerned data protection authorities. A spokeswoman for the EDPB confirmed to TechCrunch that it adopted an opinion on “consent or pay” on Wednesday morning, saying it will be published later today. However the choice Meta gives EU users is a binary one: Either consent to its use of personal data for targeted advertisng or pay a monthly fee to access ad-free versions of its social networks. But on the core issue of whether Meta’s mechanism complies with the EU’s long-standing data protection framework the Board’s opinion is key.