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MY FIRST X VIDEO MADE OVER $250,000! Luckily for Musk, MrBeast is a fan of his — but, business comes first. Throughout MrBeast’s test, though, some users raised concern that the video was being treated by X as though it were an advertisement, which could possibly juice engagement. Ryan Broderick hypothesized that videos might be wrongly labeled as ads if a pre-roll ad plays before the video, but this still causes a lot of confusion on the user end. A representative from X did not respond for comment.