“Projected Challenges for Startups: Necessity for IT Budget Growth in 2024”
IT budgets should increase in 2024, but it still could be tough going for startupsI think most people would agree that 2023 was a challenging time to be a startup.
Meanwhile, sales cycles were longer and many startups struggled to grow at a decent pace.
This means that startups that aren’t well capitalized right now could continue to struggle in 2024, and the flipping of the calendar isn’t going to change that.
It means they have to fight for their piece of enterprise budgets, and that, possibly, 2024 could look a lot like 2023.
The budget outlookA good starting point for budget discussions is what the proposed budget looks like.
