groundhog

Apple’s Vision Pro headset is set to finally launch in the U.S. on February 2, at a retail price of $3,499. Apple originally announced Vision Pro last June at its annual developer event, and it’s been teasing out hands-on time to select media, influencers and developers in an extended hype and ecosystem preparation event ever since. The big question remains, will Apple Vision Pro meaningfully move the needle on immersive computing – or will it be yet another splashy launch for a VR/AR/MR product that fails to change the status quo? Based on the handful of first-hand accounts available, one thing seems clear about Apple Vision Pro: No one’s doubting its quality or capabilities. Curiously, much of what Apple pitched with the Vision Pro launch focused on things you already do all the time on your other devices, including your iPhone, Mac and iPad.