“Soum receives $18M in funding to expand in the MENA region as a re-commerce leader”
The global re-commerce market is poised for growth as consumers increasingly settle for pre-owned goods to save on cost, and as some observe conscious consumption.
With the global re-commerce market expected to continue its growth spurt, C2C marketplaces like Saudi Arabia’s Soum are looking to capture users in the Middle East and North Africa (MENA) region.
Soum was founded in the Kingdom of Saudi Arabia in 2021, and is now eyeing growth expansion to other MENA countries, beginning with the United Arabs Emirates.
Beyond expansion, the startup, whose top listings are electronics, is also increasing the categories it covers by including products like automobiles and collectibles.
This is the preposition that Soum brings to the table.”Soum manages the entire process from listing to delivery.
