“Unlocking Business Success: Enhancing Customer Loyalty through Retention Experiments and Explainable AI with Subsets”
Six months on from its launch, Subsets has already claimed some decent customers including the New York Times’-owned Athletic and Danish newspaper Børsen.
The media businessWhile Subsets could be applied to any subscription business, it’s currently focused on the digital media vertical.
Subsets allows non-technical teams to run retention “experiments” on subsets (hence the company name) of their subscriber base, to see what actions might lead a customer to staying on-board.
These experiments might be a series of push notifications or email offering a subscription discount, or perhaps a free upgrade to unlock new features.
Aside from lead backers Upfin and YC, Subsets’ pre-seed round included investments from a slew of institutional and angel investors including Cuesta Labs; Sandhill Markets; and Peakon founder Phillip Chambers.
