Jumia

Enterprise

CEO: Deep-Pocketed Competitors Force Jumia to Discontinue Food Delivery

Last week, pan-African e-commerce platform Jumia said it was discontinuing its food delivery service, Jumia Food. However, of all the streamlining efforts, its exit from the food delivery business across seven markets was the most unexpected. This trend might persist with its exit from the food delivery business. Jumia’s statement last week said that the company’s food delivery business wasn’t suitable to its market’s operating environment and macroeconomic conditions. Also, how fast will the company grow the physical goods business to make up for this food delivery exit?

Ava Patel
December 18, 2023

Enterprise

Discontinuing Food Delivery: Jumia Shifts Focus to Growing Physical Goods Business in Seven Markets

Pan-African e-commerce platform Jumia has disclosed its intention to discontinue its food delivery service, Jumia Food. As a result, Jumia will cease its food delivery operations across these markets by the end of December 2023. Jumia is redirecting its focus towards the core physical goods business and maintaining its JumiaPay operations across all 11 markets, as outlined in a recent statement. Jumia’s decision to discontinue its food delivery business aligns with a broader trend in the industry, mirroring the recent exit of another food delivery competitor, Bolt Food, from Nigeria and South Africa. Both exits seem to be influenced by current macroeconomic headwinds, high inflation and intensified competition within the food delivery sector across the continent.

Kira Kim
December 14, 2023

Media & Entertainment

Jumia Cuts 20% of Staff to Reach Half Reduction in Losses for 2022

Jumia laid off 20% of staff in Q4 2022 amid work to reduce losses by half this year • TechCrunch

It seems that Jumia is making some tough decisions in order to focus on its core strengths and improve its overall performance. This includes reducing its headcount by over 20%,…