“Empowering Beauty: Kiki World Secures $7M Investment from a16z through Revolutionary Web3 Implementation”
Kiki World, a beauty startup launched last year, wants consumers to co-create products and co-own the company with the help of web3 technology.
Kiki co-founder Jana Bobosikova said she believes that being a loyal user of a brand in the Web 2.0 world could be a net negative experience.
Kiki is flipping that model by allowing its community members to vote on the features they want before the beauty products are made.
Although members’ product votes are recorded on Ethereum, Bobosikova said some participants don’t need to know they are taking action on blockchain.
But, as Simpson pointed out, Kiki has plans to eventually expand beyond the world of beauty.
