livestreaming

Twitch is looking at life beyond the livestream Livestreaming is a tough business. “So the goal really is like, a lot more people seeing more Twitch content every time they’re in Instagram, every time they’re in TikTok, every time they’re in YouTube Shorts. “… Live content is very different from offline content, and offline content has a somewhat easier ability to go viral. Content on Twitch is extremely long form, with streamers regularly broadcasting gameplay or just chatting for many hours per session. Unfortunately for Twitch, many compelling alternatives to broadcasting one’s life for hours on end exist, particularly in the form of YouTube.