“Gogoro’s Strategic Choice: Expanding into India as its Prime Market”

Gogoro India Launch
Why Gogoro picked India as its new go-to market The Taiwanese company aims to put billions of dollars into the world's biggest two-wheeler marketGogoro co-founder and CEO Horace Luke wants to “go big” in India even as the Taiwanese company faces challenges in its home country. Gogoro is in talks with various local and global players to expand its business and presence in India, Luke stated without sharing any names. Although Gogoro is optimistic about its India launch, the country has a relatively small market for EVs, accounting for only 3.7% of the country’s total automotive market. As the company looks to collaborate with other vehicle manufacturers in India for its battery-swapping technology, it could be a mutually beneficial move for both Gogoro and automobile players. By providing its technology to vehicle manufacturers, Gogoro can tap into this need and increase its battery-swapping service revenues.