“Enhancing Deepfakes Surveillance: Meta’s AI Playbook Introduces Increased Labeling and Reduced Takedowns”
Meta has announced changes to its rules on AI-generated content and manipulated media following criticism from its Oversight Board.
So, for AI-generated or otherwise manipulated media on Meta platforms like Facebook and Instagram, the playbook appears to be: more labels, fewer takedowns.
“Our ‘Made with AI’ labels on AI-generated video, audio and images will be based on our detection of industry-shared signals of AI images or people self-disclosing that they’re uploading AI-generated content,” said Bickert, noting the company already applies ‘Imagined with AI’ labels to photorealistic images created using its own Meta AI feature.
Meta’s blog post highlights a network of nearly 100 independent fact-checkers which it says it’s engaged with to help identify risks related to manipulated content.
These external entities will continue to review false and misleading AI-generated content, per Meta.
