marketers

Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI — and the promise of brand safety — at its center. Adobe wants GenStudio, which it first previewed last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments. That, of course, is where generative AI comes in, since it can speed up content creation dramatically. The tools also continuously checks that anything a user creates in GenStudio is within a brand’s guidelines.