Verdane Invests $65M in Meltwater: The Rising Media Monitoring Startup
The investment is coming by way of Verdane taking a substantial stake Fountain Venture, the investment vehicle controlled by the founder and current chairman of Meltwater, Jørn Lyseggen.
Joakim Kjemperud, a principal at Verdane, said the deal also gives his firm a stake in an HR firm, Jobylon, although Meltwater is by far the bigger asset.
In that context, it’s notable that Verdane opted to invest in Fountain Venture rather than directly in Meltwater.
That will give Verdane not only the stake in Meltwater, but also a stake in Jobylon and whatever else Fountain and Lyseggen find interesting.
Meltwater built AI in-house and has acquired a stream of businesses in an analytics consolidation play.
