Can India Tackle Election Misinformation? Analyzing Labels and the AI Safety Coalition within its Borders
India, grappling with election misinfo, weighs up labels and its own AI safety coalition An Adobe-backed association wants to help organizations in the country with an AI standardIndia, long in the tooth when it comes to co-opting tech to persuade the public, has become a global hotspot when it comes to how AI is being used, and abused, in political discourse, and specifically the democratic process.
Tech companies, who built the tools in the first place, are making trips to the country to push solutions.
Using its open standard, the C2PA has developed a digital nutrition label for content called Content Credentials.
It also automatically attaches to AI content generated by Adobe’s AI model Firefly.
“That’s a little ‘CR’… it’s two western letters like most Adobe tools, but this indicates there’s more context to be shown,” he said.
