The Enduring Power of NFT Communities: Weathering Both Love and Hate

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Love ’em or hate ’em, NFTs can survive thanks to the communities that drive themNFTs have suffered everything from ridicule and scams to a broad dip in demand due to the crypto winter. Sometimes it almost feels like some of the projects in the space are kept going simply on hopes and dreams. Most people are holding on to their NFTs regardless of their monetary value, according to Yat Siu, co-founder and executive chairman of Animoca Brands. Making money from NFTs validates their holders’ conviction, but Siu thinks there are more important factors driving the persistent ownership. “It’s not a crazy idea, but NFTs make [the experience] more powerful by bonding them together.