Nielsen’s latest report shows YouTube’s dominance in U.S. streaming market
Nielsen today released its January report on viewing usage across linear TV and streaming, which revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens.
The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive months of the platform being in the top spot.
HopeScope, a creator who reviews viral products, notably saw a 172% jump in TV watch time in 2023.
YouTube has reached a few other milestones in recent months, including the 100 million users who pay for YouTube Music and YouTube Premium.
Additionally, YouTube TV now has more than 8 million subscribers and YouTube Shorts recently achieved over 70 billion daily views.
