PhonePe Launches Android App Store in India Featuring Amazon, Meta, and Microsoft Apps
Microsoft, Amazon and Meta are among the top brands whose apps are available on the Indian fintech PhonePe’s Indus Appstore, an app store for the Android mobile operating system, launched Wednesday in challenge to Google’s monopoly in its largest market by users.
To fight Google Play Store, PhonePe has armed Indus Appstore with a range of unique and personalized features and developer-friendly terms.
Indus Appstore supports 12 regional languages (as well as English) and round the clock support service.
PhonePe is making the app store available to download to consumers from its website.
“Indus Appstore embodies our commitment to building a truly inclusive digital ecosystem where every Indian user feels at home.”Ivan Mehta contributed to this report.
