Starbucks Abandons Odyssey NFT Initiative
Update: Starbucks announced Friday that it’s discontinuing its NFT program, to “prepare for what comes next as we continue to evolve the program,” according to an FAQ page.
“I think this year we’re going to see a lot of community-based brand building,” he shared on TechCrunch’s Chain Reaction podcast.
Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world.
The experience combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences, TechCrunch previously reported.
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