“Navigating Brand Loyalty: How Starbucks Odyssey’s Community Lead Embraces NFTs”
“Brand anchors” to gated areas like reward programs are something that companies will expand upon in 2024, he said.
“I think this year we’re going to see a lot of community-based brand building,” he shared on TechCrunch’s Chain Reaction podcast.
Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world.
The experience combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences, TechCrunch previously reported.
This never would have happened if not for web3.”The loyalty program has a five-tiered system with over 58,000 active participants at least on level one, Kaczynski said.
