“Unveiling the Key Takeaways for African B2B E-commerce Startups from OmniRetail’s Successful Journey”
Save for fintech and cleantech, B2B e-commerce and retail was the leading destination for venture capital dollars over the last five years.
Most B2B e-commerce startups have struggled to keep subsidizing their products and expanding operations, leading to retreats, closures, downsizing and mergers.
Building a B2B e-commerce business in tech winterB2B e-commerce platforms provide convenience to FMCG manufacturers like Unilever and P&G for distributing their products to the last mile.
As a result, many B2B e-commerce startups have opted for asset-heavy models to reach their customer base.
The Lagos-based B2B e-commerce startup is currently in the middle of securing a new round of equity and debt to propel its expansion.
