poynter

Space Perspective proposes to use balloons for an exhilarating journey to the highest reaches of the skies, leaving rockets behind.

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The husband-and-wife duo departed World View in 2018; the following year, they started another balloon company, Space Perspective, this time squarely focused on ultra-high-altitude tourism. Space Perspective, which aims to commence commercial service as soon as the end of this year, is entering a nascent market: its closest competitors are Virgin Galactic and Blue Origin, which offer rides to suborbital space. There’s duration: a flight on New Shepard takes 11 minutes from lift-off to landing; Space Perspective’s will last six hours. Simultaneously, Space Perspective is working with the U.S. Coast Guard, which maintains regulatory authority over space-related activities that occur in water. One notable difference is development costs: Space Perspective has raised $77 million from investors since 2019, while Virgin Galactic has spent more than $1 billion developing its system.