profiting

Elon Musk Under Fire for Capitalizing on Crisis: Study Uncovers X’s Incentives for Inciting Hatred during Israel-Gaza Conflict

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The study builds on earlier work investigating his impact on online speech by spotlighting how policy changes Musk enacted are actively rewarding hate speech posters with increased reach, engagement and even direct payouts through X’s subscriber feature. Some of the accounts pivoted to war hate posts after previously posting COVID-19-related conspiracy theory content, per the report. The CCDH found these accounts were able to boost their reach on X after posting hateful content targeting the war. But not all: The CCDH found ads being served alongside hateful posts made by all the tracked accounts. “We found ads for Oreos, the NBA, the FBI and even X itself placed near hateful posts,” it wrote.