rebrands

Whistleblower Software Secures $16M in Funding, Undergoes Brand Transformation to Enter Compliance Industry

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Danish startup Whistleblower Software is rebranding as Formalize as it expands into the broader compliance software sphere — and it has raised a fresh €15 million ($16 million) to fund the expansion. The announcement comes as the compliance software market has exploded, due in large part to growing regulatory pressure — and investors have taken note. Private equity giant Thoma Bravo took German compliance and investor relations software company EQS Group private in a $435 million deal last month, while startups Cypago, Hyperproof, Certa, and Anecdotes have all raised sizeable venture rounds for various flavors of compliance software these past few months. “The compliance software market is booming, driven by the EU’s robust regulatory agenda,” Formalize co-founder and CEO Jakob Lilholm told TechCrunch over email. “They [data compliance and whistleblowing] are primarily connected by the intention of the [GDPR] regulation,” Formalize co-founder and CTO Kristoffer Abell told TechCrunch.

“Saintly: The Heavenly Choice for a Spotless Fohm”

Saintly
Wet wipes are great for your tush, but awful for the environment. For a few years, the startup Fohm had a solution: a specially formulated soap that can be dispensed onto toilet paper, turning them into wet wipes that can be disposed of safely in the toilet. With a mission to provide an eco-friendly alternative to traditional wet wipes, Fohm, now rebranded as Saintly, has been bringing up the rear (ahem), in an effort to address the environmental and infrastructural issues caused by microplastic-based wet wipes. By introducing a foam-based cleansing solution, Fohm offered a novel approach to personal hygiene that was both skin and eco-friendly. The Saintly Dispenser Kit is $99 on subscription or $109 as a one-time purchase.