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Using Deadline Cloud, customers in media and entertainment as well as architecture and engineering can leverage AWS compute to render content for TV shows, movies, ads, video games and digital blueprints, said AWS GM of creative tools Antony Passemard. Deadline Cloud then provisions Amazon Elastic Compute Cloud instances and manages the network and compute infrastructure. And — for customers with on-premises compute — Deadline Cloud integrates with this compute and uses it to execute rendering jobs. With Deadline Cloud, customers can link their own third-party software licenses with the service or leverage usage-based licensing for rendering with existing rendering tools (e.g. As Passemard alluded to, the rise of generative AI has fueled the demand for rendering hardware, too, and led to the creation of entirely new cloud-based, GPU-accelerated providers.