revenuecat

The “State of Subscription Apps” report offers a bird’s-eye view into the subscription app universe, as RevenueCat has nearly 30,000 apps using its platform’s tools to manage their monetization. Outside of Apple and Google, that makes RevenueCat the largest collection of subscription app developers on one platform. For instance, 59% of the apps that reach $1,000 will go on to reach $2,500 and 60% of the apps that reach $2,500 will make it to $5,000. The report highlights other aspects of the race to subscription app monetization, as well, including that North America-based apps have 4x the monetization of the global average. The larger report gets into more specifics that will be useful to subscription app developers, including details about subscription packages, pricing, trial strategies, conversion, refund rates, retention, growth, and more.