Whenever you go to a conference, whether as a sales and marketing exercise, or an executive is speaking, there is a cost associated with that.
For executives, it is time away from the office, the cost of a ticket for attending and travel costs.
How do companies justify the cost of attending those events?
The target market is midsize business to enterprises, who are looking for a way to manage this process.
She eventually found Ivy Ventures, a firm that invested a modest $500,000 to get Sproxxy off the ground, and later added another $600,000.
With a staggering 17% of the $13 trillion B2B (business-to-business) spending dedicated to it, “co-sell” dominated cloud marketplaces in 2023.
Before going into the details of the “Better Together” GTM co-sell strategy, I want to lay the groundwork for what “co-selling” means.
Since July 2023, co-selling with cloud marketplaces has become the new gold standard, as they are intricately intertwined and essential for forging prosperous partnerships with cloud services that ultimately enrich your business, your buyers, and your partners.
The growth on the first level is product-led, which means the product is built on a hyperscaler’s cloud infrastructure.
When crafting your co-sell GTM strategy, adhere to these five guiding principles:Alignment is key: Successful partnerships require alignment not just in goals, but also in mindset and philosophies.
