Enhancing Conference Spending ROI Measurement with Sproxxy
Whenever you go to a conference, whether as a sales and marketing exercise, or an executive is speaking, there is a cost associated with that.
For executives, it is time away from the office, the cost of a ticket for attending and travel costs.
How do companies justify the cost of attending those events?
The target market is midsize business to enterprises, who are looking for a way to manage this process.
She eventually found Ivy Ventures, a firm that invested a modest $500,000 to get Sproxxy off the ground, and later added another $600,000.
