Enhancing Conference Spending ROI Measurement with Sproxxy

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Whenever you go to a conference, whether as a sales and marketing exercise, or an executive is speaking, there is a cost associated with that. For executives, it is time away from the office, the cost of a ticket for attending and travel costs. How do companies justify the cost of attending those events? The target market is midsize business to enterprises, who are looking for a way to manage this process. She eventually found Ivy Ventures, a firm that invested a modest $500,000 to get Sproxxy off the ground, and later added another $600,000.