Rivian’s R2 SUV Amasses Over 68,000 Reservations Within 24 Hours of Unveiling

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The Rivian R2, an all-electric sport utility vehicle that’s smaller and more affordable than the automaker’s flagship SUV, appears to be a hit with potential customers. At least, if the number of reservations for the R2 is any guide. Rivian founder and CEO RJ Scaringe posted Friday on Instagram that the company had received more than 68,000 R2 reservations less than 24 hours since the vehicle was revealed at an event in Laguna Beach, California. The R2 is a five-seat, all-electric midsized SUV that will have more than 300 miles of range and a base price of $45,000. Rivian also revealed Thursday the R3 and the R3x, all-electric hatchback vehicles with sporty Honda e vibes.

Rivian Unveils $45,000 R2 SUV: The Ultimate Investment

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The occasion was the unveiling of the Rivian R2, a smaller and more affordable all-electric SUV, and a vital vehicle for the EV upstart hoping to show the world it’s here to stay. The air was filled with conversations about their Rivian vehicles, exclamations and congratulations, hugs and handshakes, and discussions of their hopes for the R2. When the Rivian R2 did arrive — it did not come alone. The R2, a two-row all-electric SUV that will have an estimated range of 300 miles and a base price of $45,000, was the main event. Today, Rivian produces four vehicles at its sole factory in Normal, Illinois: its two consumer vehicles, the R1T truck and R1S SUV, and two versions of its commercial van.