Secretive

Talent from Rivian, Tesla, and Apple Flourishes in Ford’s Mysterious Low-Cost EV Initiative

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There has been a lot of recent chaos in the world of electric vehicles, and Ford has capitalized on it to build out its secretive low-cost EV team. It also hired around 10 employees from Lucid Motors, and a handful from Apple’s recently disbanded EV team known as Project Titan. The company declined to respond to specific questions about how it’s building out the team, which is known internally as Ford Advanced EV. It also noted that some of the work being done by Ford Advanced EV could be applied to other efforts across the company, not necessarily just to the low-cost EV project. “The Ford Advanced EV team is part of a global effort to build focused technology and product development teams local to the best talent centers.