Segment

Enterprise

“Potential Sale: Segment at Risk as Activist Investors Target Twilio”

With Twilio under activist pressure, Segment could be put up for sale But recovering the 2020 purchase price could be impossibleTwilio’s foray into the customer data (CDP) business could be heading for an early conclusion. During the last quarters of Lawson’s tenure atop the company, Twilio came under pressure from activist investors Anson Funds and Legion Capital to divest assets to bolster shareholder value. With all that value and an eye toward expanding its market, Twilio went out and spent $3.2 billion to acquire Segment. What is Segment worth? According to Twilio, its Segment unit generated $75 million worth of revenue in Q4 2023, up 4% from a $73 million result in the year-ago quarter.

Zara Khan
February 18, 2024

Venture

Maximizing VC Fundraising with an Efficient CRM Setup

Human Resources, Marekting Segmentation And Personalization Concept

More and more startups are leveraging CRM systems to streamline their investor relations. So, how do you set up a CRM system for tracking and following up with investors? Choose a CRM systemNot all CRM systems are created equal. Some popular CRM systems for startups include Salesforce, HubSpot, and Zoho CRM. Create your “stages”Once you have your CRM system in place, the first step is to segment your investors.