GGV Capital Partners Split, Introducing Two New Brands

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GGV Capital announced last fall that was splitting up its team amid growing tensions between U.S. and China, though it never cited the atmosphere as the explicit driver of the move. The thinking in abandoning the GGV Capital brand, per a source familiar, was that because both teams are operating separately going forward, they felt it was best to develop new brands. Oren Yunger, the newest member of GGV Capital, also remains on team Notable. Another longtime managing director at GGV Capital, Eric Xu, who is based in Shanghai, will continue to oversee the original firm’s independently operated yuan-denominated funds. Roughly 2.5 years ago, GGV Capital announced it has raised $2.5 billion for its new funds, marking its largest family of funds ever.