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Among the many stress points in e-commerce machine, delivery has long been seen as one of the more painful ones. “Delivery is the biggest unsolved puzzle is delivery part,” Piotr Zaleski, Ingrid’s co-founder and CEO said in an interview. And in case you are at all curious: Ingrid the business was not named to ensure coverage in TechCrunch by me, Ingrid. Ingrid has identified a very obvious problem that most certainly can use fixing, but it also faces a few challenges. “The only way is to build a hell of a platform that retailers want to use to take a volume position,” Zaleski said.