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Apple today is continuing its investment in sports and subscriptions business with the launch of a new app for iPhone users, Apple Sports. While the app itself is free to use, it can help Apple direct customers to its other subscription offerings in live sports, via its Apple TV app where users can watch live games from Apple and their other apps. Last year it also began offering the MLS Season Pass through the Apple TV app, for $14.99 per month or $99 per season. Sports can help Apple to grow its services revenue, which hit a record of $22.3 billion in the fourth quarter, encompassing areas of Apple’s business including Apple TV+, Apple Music, iCloud, the App Store, advertising and more. Apple TV+ subscribers can add MLS Season Pass at a discounted rate of $12.99 per month or $79 per season.