Nikon Acquires RED, Expand Film Camera Production
![Red Cameras](https://techgroundnews.com/wp-content/uploads/sites/4/2024/03/RED-cameras-768x417.jpeg)
The guy who founded that – Jim Jannard – became a billionaire after selling a lot of sunnies, then went on to found RED digital cinema, one of the first major digital cinema camera brands.
Today, Nikon announced that Nikon Corporation has announced its agreement to acquire the camera manufacturer, and turning into a wholly-owned subsidiary of the Nikon Corporation.
This sensor’s physical size was comparable to analog film, bridging the gap between digital and traditional film production.
This short film convinced director Steven Soderbergh to shoot his film “Che” with Red technology, marking a significant milestone in digital cinema.
The company’s cameras were used to film over 25% of the top 100 grossing films filmed on digital video in the US shot on digital video by 2016.