wax

When was the last time you watched an automotive company wax poetic about diesel engine controllers for Class 8 trucks? It’s true that Hyundai has invested in hydrogen fuel cells for decades, but it has also been one of the more successful legacy automakers at navigating the electric transition. It’s odd that a company with so much momentum on its side would throw a hydrogen Hail Mary. But maybe Hyundai’s EV rollout isn’t going as planned. Enter hydrogen, a sector with a green aura about it, a useful distraction from more polluting realities.