“Enhanced Features of App Store: Win-Back Subscriptions and Advanced Search Suggestions Introduced by Apple”
Win-back subscriptionsApple will let developers reach out to customers who have subscribed to the app to win them back with new offers.
Developers can configure which customers they want to reach out to, and based on that, Apple surfaces win-back offers in the App Store.
“Eligible customers can discover win-back offers across the App Store, including on your product page and in editorial selections on the Today, Games and Apps tabs, as well as within your app,” according to Apple.
Image Credits: AppleImproved search suggestionsApple said that it is adding Focus State to the App Store later this year for improved search.
It gave examples of content creator apps offering subscriptions, apps with large catalogs of content (maybe apps that offer sachet subscriptions to different content), and digital content that spans across different apps managed by one developer.
